Definition posts that explain a term are great for increasing your traffic from search engines, as plenty of people will be searching for keywords like “what is…” or “what are…” They’re also a useful way to show your expertise in your niche, as they let you give a clear and comprehensive explanation of an important term.
In this example, Travis Dailey breaks the post into a number of different sections, explaining not just what topic clusters are but why they’re important for SEO, before going into “how to” style details on using topic clusters. If you’re writing a similar post, make sure you include the “why” and “how” as well as the “what” and your post will be an example of quality content.
Tip: Travis uses a number of images in the post to help explain the concept of topic clusters more fully. Diagrams, screenshots, and other visuals can be a great way to convey information to your reader and they’re particularly well-suited for this type of post.
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